SEO at a Glance
SEO is the process of improving the organic ranking of a website with leading search engines. The two main factors considered by search engines when ranking websites are the placement of keywords in unique content on the site and the number of links to a website. Other important factors include link quality, internal site linking structure and the site's age.
Professional SEO firms like Existus help to improve search engine rankings for their clients by modifying their websites to better reflect what search engines are looking for. In addition, a firm grasp of client industries and website configurations allows us to provide effective customized solutions and deliver long-term results.
We will help you with the Development of an online marketing strategy, keyword research & implementation, HTML editing, content creation, checking your current website for errors and ensuring the HTML is valid and search engine friendly. We clean up your site so Google, Yahoo and Bing will love you and give you the rankings you deserve. On Site Optimization, Lead generator installation, 3 long tail keywords per page, image tagging, title tag, meta tags, description, keywords, full reports, rankings & competitive analysis, search engine submissions, link building via directory submissions and social media, maintenance and monitoring.
What does SEO Includes?
- SEO Content
These days, you can’t throw any old thing on your website. Google are getting better and better at identifying sub-standard text content. We have our specialised (and nationally exclusive) writing team write genuine, quality, SEO friendly content and upload it to your website in a transparent and Google friendly way.
- Conversion Optimisation
We don’t just upload your content in a transparent and SEO friendly way, we also ensure that the manner in which it is uploaded to your website is optimised to convert any traffic it brings in. In short, this means we aren’t just interested in getting the traffic there in the first place, we focus strongly on ensuring that traffic ends up in the right place and turns into a real lead for you.
- Link Building
As with content, it’s more important than ever that links pointing to your site be legitimate and grow naturally. We do not crowd source random or low quality links, engage link farms, or build sites purely for the purpose of links. We simply encourage genuinely relevant websites that you are also a genuinely relevant website and gradually build you a link network this way.
- Competitor Analysis
As part of our initial sales process, we take a look at your competitors in order to ascertain what some of them may be doing that you are not and what would be required in order to compete with them effectively.
- Google Analytics Installation and Reporting
We include Google Analytics installation in most of our packages and used this amazing tool to gauge your campaign’s performance as it moves along, with important details reported to you as they come to light.
- Fortnightly Reporting
We are all about transparency here at Existus. Not only will you receive fortnightly automated ranking reports and regular fortnightly contact from your Dedicated SEO Specialist to go over these results and give advice, we will also give you full access to your Analytics and Webmaster Tools accounts so that you can see everything we can see. You will also be given access to our world class “Client Panel”, from which you can see all rankings (refreshed on a daily basis), AdWords statistics if you are an AdWords client and also find, view and download all invoices 24 hours a day, 7 days a week!
How We Implement SEO
If you’re thinking about embarking on an SEO campaign, it’s important to know the nature of what you are signing up for.
Unlike other online marketing techniques, SEO can be a slow process. However, the ROI involved in SEO once you are ranking can be quite substantial in comparison!
The reason things take time with this method of online marketing is because the search engines are constantly trying to increase quality and genuine growth and reputation amongst websites. They also need to genuinely trust you as you are not paying them (as you would with something like AdWords) to appear on the front page. Simply put: building this sort of trust with them takes time and when you also factor in the fact that you are competing with every single piece of content online for the keyword you are targeting (which can be in the millions or even billions), then it becomes pretty clear that being in the top ten is no small feat.
During the first month with us, you can expect a full analysis of what is required, keyword consultation, and creation of content, optimisation of this content on your website and the creation of ranking reports as well as installation of Analytics and Webmaster Tools.
In the second month, we will typically get started on creation of your Google+ presence as well as commencement of reports on Analytics, Webmaster Tools, rankings and regular fortnightly catch ups on these aspects of your campaign.
By month three, we will being to implement link building as required, at which point you should start to see noticeable movement with your keywords, your Google+ Local account and maps listing should well and truly active and it will be a matter of consultation on various areas needing improvement with regards to your online presence if required and working our way together down your list of keywords toward maximum results beyond that.
Obviously there will be exceptions to these time frames such as brand new websites (which generally take longer to rank) and a few other factors, but if these are every likely to be an issue you will be consulted on this from the very beginning so that you’re 100% aware of what is happening with the campaign.