Google Ads

What is Google Ads

Google Ads is a popular online advertising platform developed by Google, where promoters offer payments to display advertisements, services, product listings and videos where ads are placed both in the results of search engines like Google Search and on non-search websites, mobile apps. Launched in the year 2000 where advertisers paid for the service monthly, Google would set up and manage their campaign. But however in a bid to improvise and benefit the rising number of users and to accommodate small businesses and those who wanted to manage their own campaigns, Google introduced the AdWords self-service portal.

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A quick look at ads on Google

People search on Google

People use keywords (or search terms) to search for specific products and services.

They see your ad

If the keywords you’ve chosen match what people search for, your ad appears next to or above Google search results.

You get more customers

When people click on your ad, they’ll go to your website to learn more or buy.

Reaching the right people at the precise moment:

Google Ads assure you to reach the targeted audience at the right time and the right moment. But, this can only be achieved by following certain systematic methods.

Picking the right keywords

By choosing the right key words that the users often use in their search processes, and adding them at the right places in the text content, will make the search engine display the website more frequently at the top positions.

Multiple ads

Creating specific ads for specific areas of interest will also increase the chance of website being displayed when the specific ad based products are searched.

Targeting specific locations

This method of location specific advertising holds good when the users search for a particular product in a particular geographical locations, while adding the ads if care is exercised in this then results are bound to happen.

Ad types

Google ads are not just confined to one particular type. But they offer various options that have their own advantages while speaking about the outputs they offer. From a basic text based ad the range covers a whole range that the customer can select from based on the requirement and the relevance of the need.

Advertising just next to the google ads

Advertising just next to the google ads brings about a lot of advantages. The viewer’s eye obviously falls on the ad while browsing and a curiosity is aroused.

On mobile devices

On mobile devices since most of the people are more and more dependent on the mobile devices may it be phones or tablets, placing an ad these will surely fetch results because the users tend to browse through and these ads will certainly catch up with them.

Placing ads on the websites

Placing ads on the websites also will bring about significant results, since the websites will be viewed by numerous viewers around the globe. A really nice and catchy website with an equally attractive ad will surely win half of the game.

Ads through videos and animations

Ads through videos and animations are another very popular and effective means of exposing your products and services. People usually are curious about ads that contain animated characters or videos and are more often viewed in return bringing in more traffic and possibly prospective customers for your products and services.

By videos and commercial ads on channels like YouTube

By videos and commercial ads on channels like YouTube also surely brings about a lot of results, since the majority of the viewers around the globe will watch these kinds of channels. If the ads are done up in an eye catchy manner and are placed at the right spots then it surely brings in queries about the product and also more chances of the product or service getting sold or availed.


AdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction:

How much you invest is up to you

You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.

Only pay for results

With ads on Google you're not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.

You're in control of your cost-per-click

We set cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you're willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.

Relevance pays off

Your bid isn't the only factor that counts. AdWords rewards more relevant ads with a higher Quality Score and a higher ad position. So even if your competition bids more than you, you can still win a higher position -- at a lower price -- with highly targeted keywords and ads.

As a certified partner in Google’s Advertising Professionals program, we actively manage Google Ads and pay-per-click advertising for clients in a range of industries. Our entire AdWords team is Google certified with specializations in Search, Display and Reporting. We focus on producing measurable results and have a proven track record of increasing our clients Return on Investment and helping them spend more efficiently.

Success Stories

Ms. Peter

"We have been working with Existus since November 2013 and they are nothing short of amazing. Their commitment to providing outstanding customer results is refreshing and they are always fast to respond to any request. We can highly recommend their AdWords services as second to none."

Ms. Sharon

"When we first moved across to Existus for our Adwords Campaign Management our campaign was not working for us at all. Within 2 weeks of using Existus for AdWords our ROI started to lift, before too long, for the same Adwords budget we were using with the previous company, 3 times as many leads were coming in. Absolute fantastic result! Existus consistently provides Quality Air with results and outstanding service."

Mr. Jason

"I started my online business in January 2014 and after having a go at the online advertising myself, I quickly realised that I needed help in understanding the ins and outs of AdWords. Initially I picked a company that claimed all kinds of wonderful things, but unfortunately did not take a personal interest in my business or offer any advice as to how I could make improvements to generate more business. As soon as my three month trial ended with them, I started looking for another AdWords marketing company and hankfully I found Existus. Right from the start Existus team have taken a genuine interest in my business and have many great ideas for marketing my products and services. Their positive and pro-active approach has enabled my business to improve and show profits that I never imagined I could achieve in the 1st year. If you are looking for a professional and personalised approach to your advertising - I recommend Existus"

Mr. Eric Tan

"The Google Ads campaign setup by Existus provided us with a steady feed of well qualified new business leads. They took the time to understand our business which really helped to attract our niche audience."

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